SHIFT, 2013
4 channel video installation
12:00-1:20:00 min
A young man gets up every morning before dawn to pick up the freshly printed newspaper and delivers it by bike. Not minding the early hour nor the endeavour of climbing hundreds of steps, each single roll of newspaper is being delivered directly to the individual households. A young woman, wanting to become an actress seeks the challenge to take up the role of the man and carries out his routine. Both characters in the film as well as their actions are non-fictional and are based on real activities. They happen on a voluntary basis, out of a personal inner drive.
Why do people do what they do, pushing their limits every day? Why are we doing voluntarily something that causes discomfort, pain, stress, or even humiliations. Pleasure of success is a too simple answer for such frequent questions.
With her film SHIFT Šejla Kamerić opens a discourse questioning the concept of efficiency and profit supposedly inevitable for a functional society. This concept has become highly disputable especially in the past years. The question is rather: couldn´t it also be the righteousness and/or the selflessness that drives people to advocate for society’s equilibrium?
Written and Directed by: Šejla Kamerić
Starring: Maja Jurić & Luka Marjanović
Director of Photography: Philip Fleischer
Editor: Timur Makarević
Sound Designer: Igor Čamo
Original Music: Dušan Vranić
Producer: Jovan Marjanović
Produced as part of SARAJEVO CITY OF FILM special edition project by SARAJEVO FILM FESTIVAL